SEO or Search Engine Optimization offers various techniques to help you improve your search engine ranking. This can drive traffic to your website and help you get more leads for your business. If you are an SEO Service Provider, you will know the different tools and software to optimize your website. For all others, we have compiled a list of twelve of the best tools and software available online that you can download for free and use.
1) Google’s Tools
Google offers a number of tools and software that you can use for use. Google Keyword Planner can help you research keywords and find the ones most suited. You can then use Google Trends to find out trending keywords. Once you implement these keywords on your website, you can use the Google Search Console to find out on-page issues and take action on them.
You can use Google Analytics to get a complete picture of traffic to your website and find out how many visitors you are getting and most importantly where they are coming from. This can help you find out if your SEO has been effective. You can use Pagespeed Insights to find out if your website is loading fast or not. Google, thus has many free tools to help you in SEO.
2) Answer the Public
This is an excellent tool that lets you know the kind of questions people are asking on social media and other internet forums. These questions are tracked and converted to keywords that you can use on your website to increase traffic.
It can also tell you what comparisons people are making online. For instance, they may be comparing your product with that of a competitor. You can find this out easily through this free tool.
Mozbar is a toolbar that you can add to your Chrome browser. Once added, you can know the domain authority of any webpage, which is the ultimate data about how well optimized the page is. You can do a detailed page analysis through this toolbar and find out link metrics, keywords used, and even compare different websites from the point of view of their metrics.
It is a very handy free tool if you are using Chrome as your browser.
4) Backlink Checker
Ahref offers a free backlink checker that will list out the top 100 backlinks to a page. The best part is this free tool is updated constantly and is refreshed once in fifteen minutes, so you can be sure you are viewing the latest data.
This is a crucial SEO tool and can tell you domain rating scores of the pages, so you know if the linking is fetching you results.
SEMRushis a powerful keyword research tool. Apart from helping you find the best keywords that you can use to optimize your webpage, you can even look up a webpage to find out what keywords it has that is top ranked.
It is the best option to identify the popular keywords to implement on your website.
6) Yoast SEO
Yoast SEO is a complete and comprehensive SEO software if you are running your website on WordPress. It has everything that you need to optimize your website.
All you need to do is install Yoast SEO and you can optimize your website in the best possible way to increase traffic.
7) SEO Web Page Analyzer
If you are looking for a free tool to provide you a complete analysis of your webpage, you can use SEO Web Page Analyzer. You can get an on-page score of your SEO on a scale of 1 to 100.
The tool will show you images with missing alt tags, meta title, links, and other information.
Scobility is a web page crawler that crawls through your website completely and lets you know all the SEO related issues on the page. Whether you have sitemap problems, technical issues, pages that are blocked or slow to load, you can know them all.
It also shows you content related issues for the pages, so you can fix them all and get the best optimized website.
Can I Rank is a tool that helps you find out which keyword will help your on top of the search results page. If you have identified a keyword and wanted to know if you could get a top rank by using this keyword, you can use this tool.
The tool uses Artificial intelligence to tell you variations of your keyword that will help you rank on the top page.
10) Screaming Frog
Screaming frog is a technical tool that helps you find Technical SEO issues on your website. It has a great feature that helps you find pages with duplicate content and will help you from being blacklisted by Google.
It also spots technical issues like crawling errors, bloated HTML, and header errors. All technical SEO issues can be easily fixed to optimize your website.
11) Mobile Friendly Test
Your website needs to be mobile friendly since most people access the internet nowadays through their mobile phones. This tool will test your website and let you know if it is mobile friendly and has been optimized in the best possible way.
The tool will give you suggestions on how to optimize your website in the best possible way to make it mobile friendly.
12) SEO and Website analysis tool
This tool by Woorank is an extension available on the Chrome website. It is a great tool to have as it gives you the SEO score of your website. It tells you clearly what you need to do you improve your SEO score and get a higher ranking.
It gives you a unique marketing checklist that tells you the actions to take to get more traffic.
You can download any of the twelve tools listed above to optimize your website just as an SEO Expert would do. Use these tools and watch traffic to your website increase.
Blog by SEO Expert India